Title: Building consumers' confidence in adopting e-commerce: a Malaysian case

Authors: Mohiuddin Ahmed, Ramlah Hussein, Rashidah Minakhatun, Rafikul Islam

Addresses: Kulliyyah of Information and Communication Technology, Department of Computer Science, International Islamic University Malaysia, P.O. Box 10, Kuala Lumpur 50728, Malaysia. ' Kulliyyah of Information and Communication Technology, Department of Information Systems, International Islamic University Malaysia, P.O. Box 10, Kuala Lumpur 50728, Malaysia. ' Kulliyyah of Information and Communication Technology, Department of Information Systems, International Islamic University Malaysia, P.O. Box 10, Kuala Lumpur 50728, Malaysia. ' Kulliyyah of Economics and Management Sciences, Department of Business Administration, International Islamic University Malaysia, P.O. Box 10, Kuala Lumpur 50728, Malaysia

Abstract: Consumers| confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In this study, we experimentally investigate the measures of consumers| perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers| overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers| concerns are adequately addressed.

Keywords: e-commerce; electronic commerce; security; privacy; trust; reliability; online vendors; consumer behaviour; Malaysia; consumer confidence; online transactions.

DOI: 10.1504/IJBSR.2007.015378

International Journal of Business and Systems Research, 2007 Vol.1 No.2, pp.236 - 255

Published online: 12 Oct 2007 *

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