Viticulture and viniculture in Jundiaí: creating a website to promote them
by Rosane Carnevali; Cida Sanches
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 33, No. 3, 2018

Abstract: This study analyses the stages of creating a website to promote and divulge the viticulture of Jundiaí through enotourism. The website contains information on the location of vineyards and the production of table wine in the region, as well as its history, wineries, restaurants and festive dates related to wine. It also has information about the town, its history, scenery and leisure facilities. The website was created and validated using design science. A sample of 80 users of the website evaluated different features of it and the responses were collected using a Likert scale, with a high level of approval.

Online publication date: Tue, 06-Mar-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com