Adoption factors for green brick innovation: an empirical study of consumers in India Online publication date: Thu, 01-Dec-2016
by M.I.M. Loya; A.M. Rawani
International Journal of Innovation and Sustainable Development (IJISD), Vol. 11, No. 1, 2017
Abstract: Green brick, a sustainable innovation, is not only eco-friendly but also a saviour of environment as it utilises waste material generated by other industrial sectors, e.g., fly ash. However, for it to serve the cause of sustainability it needs to be adopted by industry and consumer. Despite it being a meritorious product its adoption by consumers in India is sparse and reasons are scarcely investigated. Literature review reveals that well accepted constructs of innovation adoption are seldom used for investigating adoption of sustainable innovation. Considering the need and scarcity of literature, this study attempts to identify factors affecting consumers' adoption of green brick innovation. Factor analysis of 472 responses resulted in six factors. Multiple regression analysis is conducted to examine the effects of identified factors on adoption. The findings are expected to assist in improving adoption of green brick and consequently in increasing utilisation of waste material such as fly ash.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Sustainable Development (IJISD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook