Towards sustainable society: from materialism to post-materialism
by Arto O. Salonen; Mauri Åhlberg
International Journal of Sustainable Society (IJSSOC), Vol. 5, No. 4, 2013

Abstract: Finnish university students (n = 198) assessed their attitudes and achievements in implementation of sustainable development in their daily life. The data were collected using a theory-grounded semantic differential technique. A measurement instrument was created by balancing 36 variables of environmental, economic and social sustainability. As a result of logistic regression analysis post-material behaviour was predicted statistically significant by the following attitudes: health-promoting lifestyle, recycling, organic food, water saving, maintaining of civil society, favouring eco-labelled products and services, and favouring renewable energy resources. These themes are discussed in the paper and a model of sustainability promoting social change is created.

Online publication date: Mon, 22-Sep-2014

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