Does psychic distance have effect on brand acceptance? Case of an emerging market Online publication date: Sat, 07-Mar-2015
by R.K. Srivastava
International Journal of Strategic Change Management (IJSCM), Vol. 3, No. 4, 2011
Abstract: The purpose of this study is to examine the relationship between psychic distance and adaptation of the brands in an emerging market. Two brands Nokia and Samsung were taken for analysis. After factor analysis, reformulated questionnaire was grouped into psychic, cultural and physical distance for psychic distance measurement. The study concludes that psychic, cultural and physical distance has a role to play in brand acceptance. This was correlated with RKS model. It gave positive results on brand acceptance. This paper intended to contribute to the understanding of the conceptual domain of psychic distance and its underlining dimension.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Strategic Change Management (IJSCM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com