Social comparison and trust in the acceptance of social shopping websites
by Jia Shen, Lauren Eder, J. Drew Procaccino
International Journal of Electronic Business (IJEB), Vol. 8, No. 4/5, 2010

Abstract: With many businesses seeking to seize the momentum of the online social networking phenomenon, social shopping sites have emerged among the latest developments to leverage the power of social networking with online shopping. While the adoption of information technology in general is well studied, new theoretical development can provide a better understanding of the specific characteristics associated with online social shopping applications. This paper extends the Technology Acceptance Model (TAM) with two additional constructs: an online shopper's tendency to social comparison, and trust in information privacy and data security. Results support the proposed model. Directions for future research are discussed.

Online publication date: Tue, 21-Sep-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com