One style does not fit all: the role of cognitive style in entrepreneurship education
by Jill Kickul, Lisa K. Gundry, Saulo D. Barbosa, Shalei Simms
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 9, No. 1, 2010

Abstract: This study presents an investigation of the role of cognitive style on the perceived entrepreneurial self-efficacy regarding specific stages in the new venture creation process. Two cognitive styles were measured (intuitive and analytic) and the results indicate that intuitive students' intentions towards entrepreneurship are better explained by their self-efficacy beliefs regarding the opportunity identification stage of the new venture creation process. Analytic students' intentions towards entrepreneurship rely more strongly on their self-efficacy beliefs concerning the planning, marshalling of resources and implementation stages of the new venture creation process. Recommendations are offered based on these findings to help entrepreneurship educators refine their pedagogy to increase the likelihood of effective creation of new business ventures.

Online publication date: Mon, 30-Nov-2009

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