Article Abstract

	Title:	An e-business design and evaluation framework based on entrepreneurial, technical and operational considerations
	Author:	Philip Joyce, Graham W. Winch
	Address:	School of Information Technology, Swinburne University of Technology, PO Box 218, Johns Street, Melbourne 3122, Australia. ' The University of Plymouth Business School, Plymouth University, Plymouth PL4 8AA, UK
	Journal:	International Journal of Electronic Business 2005 - Vol. 3, No.2  pp. 198 - 214
	Abstract:	The development of business models for e-business has become increasing popular within both the academic and business arenas. However, it can be argued that many of the business models for e-business are static in nature and only provide a historical view. Such models are helpful in helping researchers and practitioners organise their thoughts about different e-business options, but are of limited value in providing guidance as to how to link the broad strategic concept with the detail of the required business processes in the operating e-business. This paper draws upon the emergent knowledge of e-business models together with traditional strategy theory to provide a simple integrating framework for the evaluation and assessment of business models for e-business. The framework reflects concurrent top-down and bottom-up perspectives, with an entrepreneurial view based on the identification of a market need or business opportunity triggering the search for appropriate delivery mechanisms, and a technical view which builds up from an internal review of business process and ICT resources and capabilities which could suggest new electronically-based business options. The framework points to a set of design and evaluation sequences for the development of a new business starting with either perspective.
	Keywords:	business models; e-business modelling; business strategy; design framework; e-commerce; electronic commerce; electronic business; entrepreneurship; business process modelling; operations management; technology management.
	DOI:	10.1504/IJEB.2005.006910
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