This article explores corporate responses to climate change through an investigation of the rhetoric of several major UK companies that claim to be leading corporate adjustment. It argues that their actual business practice fall far sort of the claims made for it. This raises questions about the extent to which change based upon a philosophy of market and business solutions is capable of either meeting the ends claimed for it or confronting the scale of the problem of climate change. Bad remedies may be diverting attention from and even driving out good ones.
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