Article Abstract

	Title:	Data quality initiatives: striving for continuous improvements
	Author:	Sing What Tee, Paul L. Bowen, Peta Doyle, Fiona H. Rohde
	Address:	James Cook University, Cairns, Queensland 4870, Australia. ' Florida State University, Tallahassee, Florida 32306-1110, USA. ' C/-The University of Queensland, Brisbane, Queensland 4072, Australia. ' The University of Queensland, Brisbane, Queensland 4072, Australia
	Journal:	International Journal of Information Quality 2007 - Vol. 1, No.4  pp. 347 - 367
	Abstract:	Although managers consider accurate, timely, and relevant information as critical to the quality of their decisions, evidence of large variations in Data Quality (DQ) abounds. Over a period of 12 months, the research project reported herein investigated and tracked DQ initiatives undertaken by the participating organisation. The results confirmed that, to ensure and maintain DQ, commitment to continuous DQ improvement is necessary. Most importantly, the research found that sustaining DQ gains requires mutual understanding by operations personnel, management, and funding sources as well as the provision of adequate incentives and modifications to institutional constraints.
	Keywords:	data quality; information quality; case study; action research; continuous improvement.
	DOI:	10.1504/IJIQ.2007.016713
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