The full text of this article
A model of mobile commerce practices in the State of Punjab: an empirical investigation
by Kanwalvir Singh; Himanshu Aggarwal
International Journal of Indian Culture and Business Management (IJICBM), Vol. 10, No. 4, 2015
Abstract: This paper focuses on determining the effect and relationship between the factors concerning various mobile commerce practices and the responses of the citizens regarding different demographic profile variables such as gender, age group, qualification, etc. The research has been carried out on randomly selected citizens belonging to the State of Punjab in India. The principal components extracted from the various factors have been further tested using hypotheses for any significant relationships. The findings of the study also ascertained the factors affecting the adoption of mobile commerce practices that have been interpreted using the developed regression model showing the output as various factors in the form of positive and negative estimators. The results from this research study on technology adoption of various mobile commerce practices provide an insight perspective and analysis of the opinions of the citizens to the various product developers and marketers for the development of mobile commerce applications.
is only available to individual subscribers or to users at subscribing institutions.
Go to Inderscience Online Journals
to access the full text.
Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.
Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org