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A model of mobile commerce practices in the State of Punjab: an empirical investigation
by Kanwalvir Singh; Himanshu Aggarwal
International Journal of Indian Culture and Business Management (IJICBM), Vol. 10, No. 4, 2015

 

Abstract: This paper focuses on determining the effect and relationship between the factors concerning various mobile commerce practices and the responses of the citizens regarding different demographic profile variables such as gender, age group, qualification, etc. The research has been carried out on randomly selected citizens belonging to the State of Punjab in India. The principal components extracted from the various factors have been further tested using hypotheses for any significant relationships. The findings of the study also ascertained the factors affecting the adoption of mobile commerce practices that have been interpreted using the developed regression model showing the output as various factors in the form of positive and negative estimators. The results from this research study on technology adoption of various mobile commerce practices provide an insight perspective and analysis of the opinions of the citizens to the various product developers and marketers for the development of mobile commerce applications.

 

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