The full text of this article


International television formats and national variations: the case of IDOL in Vietnam
by R.A. Burnett; Bui Minh Thai
International Journal of Trade and Global Markets (IJTGM), Vol. 7, No. 3, 2014


Abstract: This paper examines different ways in which modern entertainment companies are involved in the production, marketing and distribution of popular culture. This paper focuses generally on the contemporary production of reality television and more specifically on the television program IDOL in Vietnam.


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