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Getting out of the CAR: decarbonisation, climate change and sustainable society
by Ronnie D. Lipschutz
International Journal of Sustainable Society (IJSSOC), Vol. 4, No. 4, 2012
Abstract: The search for a sustainable civilisation - an essential concomitant of dealing with global warming - will be driven, in part, by the 'normalisation' of a low-carbon lifestyle. To date, most research and discussion of this transition have centred on technological fixes and their economic equivalent, 'getting prices right'. Although both approaches seem to point to reduced levels of consumption as a result of more 'efficient' processes and practices, neither really addresses the material and cognitive changes associated with need for drastic reductions in carbon burning. There is a glaring contradiction between the impetus for high rates of economic growth and the major modifications of 'lifestyle' necessitated by environmental crisis. 'Lifestyle' is usually approached as an individual attribute. This disregards the governmentalisation of consumption through advertising and other forms of preference-shaping, which serve to link lifestyle to 'identities'.
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