The influence of organisational and technological factors on BI adoption in the telecommunication industry across the Middle East and Africa
by Dani Abu Ghaida
J. for Global Business Advancement (JGBA), Vol. 11, No. 3, 2018

Abstract: Research and literature review on adoption of innovations are rich and diverse. With focus on the motivations for technology adoption as well as on the various economic, technological, social and organisational factors, the relevant literature has been reviewed in the context of business intelligence (BI) adoption across the Middle East and Africa (MEA) and within the telecom sector. Amongst the four identified and examined dimensions impacting innovation adoption, this paper focuses on the two that are more of internal dimensions, the organisational and technological dimensions, vs. the economic and social dimensions (which are more of external dimensions). An empirical model is suggested and tested using quantitative research techniques and 305 responses received from telecommunication professionals across the MEA regions. Findings across organisational factors are reported and factors shaping the characteristics of the organisation also proved to be major drivers for BI adoption. Findings from the technological dimensions are also reported.

Online publication date: Mon, 26-Nov-2018

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