Increasing values of hotel business using boutique and lifestyle hotel concept
by Thanitha Sangwichien; Kaedsiri Jaroenwisan
International Journal of Economic Policy in Emerging Economies (IJEPEE), Vol. 10, No. 1, 2017

Abstract: This research focused on describing the investment potentials for boutique and lifestyle hotels in order to increase the values of hotel businesses in Hat Yai, Thailand. Surveys were conducted using 30 randomly selected awarding-winning boutique hotels in Thailand and 400 travellers in the city of Hat Yai. Results of multiple regression analysis revealed that the attributes which showed significant effect (p < 0.05) on the traveller's willingness-to-pay were star rating, brand and green responsibility. Moreover, the study indicated that the highest percentage of tourists spends on the average between 10,000-50,000 Baht (300-1,500 USD) per trip, and prefers rooms with modern designs and decorations. Most of the sample population also indicated that they are interested in staying at a boutique hotel in the Hat Yai area at a willingness-to-pay amount of around 2,500 Baht (75 USD) per night which is twice the average cost of hotel rooms in the area.

Online publication date: Wed, 26-Apr-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Economic Policy in Emerging Economies (IJEPEE):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email