Design of a hybrid model for dynamic engagement behaviour analysis in a cloud-based environment
by You-Shyang Chen; Chien-Ku Lin; Huan-Ming Chuang; Ming-Chang Cheng
International Journal of Ad Hoc and Ubiquitous Computing (IJAHUC), Vol. 25, No. 1/2, 2017

Abstract: Taiwan Plurkers on Education and Technology @Facebook (TPET) is Taiwan's largest and most popular Facebook-based virtual community and aims to provide a platform for teachers to exchange, discuss and share knowledge. Therefore, it is essential to investigate ways to facilitate active engagement behaviour of members to obtain benefits with the greatest potential. This study identifies information system (IS) characteristics as triggers to explore the dynamic and iterative nature of engagement behaviour by multi-criteria decision-making (MCDM) analysis. Under the principle of a theoretical saturation, 14 active TPET members were interviewed in depth to investigate the dynamic relationship among dimensions and factors related to IS characteristics and engagement behaviour. The main findings can provide helpful guidance for TPET managers' decision-making regarding the enhancement of members' engagement behaviour and promotion of the sustainable development of the community, and ultimately improve the quality of teaching to create more innovative educational value for students.

Online publication date: Sat, 08-Apr-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Ad Hoc and Ubiquitous Computing (IJAHUC):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email