Supporting strategic alliances the SMART way
by Steffen Conn, Iain Bitran
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 4, No. 4, 2004

Abstract: The Network Economy forces managers to engage competition through networks of alliances. Organisations must nurture skills that successful alliance development requires and attain a ''partnering mindset''. Studies indicate that alliance success remains an elusive aspiration for the majority of organisations, with up to 70% failing to meet their initial objectives. SMART addresses this issue by developing a systematic managerial method for strategic alliance formation and management. This provides the structure for a software-based decision support system that includes extensive learning and support material for manager and business consultant training.

Online publication date: Tue, 12-Oct-2004

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