Inclusive healthcare at base of the pyramid (BoP) in India Online publication date: Mon, 29-Sep-2014
by Amit Kapoor; Sandeep Goyal
International Journal of Trade and Global Markets (IJTGM), Vol. 6, No. 1, 2013
Abstract: The need for inclusive healthcare is one of the key areas, where the lack of accessible, affordable and reliable product and service offerings has created a big barrier in the social and economic development of the economically weaker segment living predominantly in rural areas across the world. Realising this as a challenge as well as an opportunity, many entrepreneurs have made an entry in this socio-economic landscape with self-sustainable business ventures. The purpose of this research study is to undertake an in-depth analysis of three such social business ventures in healthcare in India, which are making a difference in the lives of the poor with their self-sustainable and innovative business models. The empirical context (research approach) involves the use of case study research methodology, where the source of data is the published case studies of healthcare business ventures at the base of the pyramid.
Online publication date: Mon, 29-Sep-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Trade and Global Markets (IJTGM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org