Determinants influencing intention to enrol on an online MBA programme
by Lay Lee Lim; Suhaiza Hanim Mohamad Zailani
International Journal of Business Information Systems (IJBIS), Vol. 9, No. 1, 2012

Abstract: This study aims to investigate the key determinants that influence the students' intention to enrol on an online MBA programme and examine the moderating effect of demographic variables, namely age and gender, to the relationship model. 180 questionnaires were distributed to the adult who has obtained at least a Bachelor's degree and the response rate of 67% was obtained. The analysis was carried out to look at which group is significantly influencing the intention via the multiple regression analysis and tests if the influence moderated by the demographic variables using the hierarchical regression analysis. The findings revealed that three key groups of determinants: individual, technology and the risks perceived, were affecting the students' intention to enrol an online MBA programme. Further analysis shows that intrinsic motivation, computer self-efficacy, acceptance technology and social risk are the four most essential individual determinants of students' intention. It was also found that the influence of perceived risks towards the intention would be stronger among the higher age group. Accordingly, the study provides the policymakers in the field of higher education insight into what is taking place in the domain of virtual campuses and means to set up a sustainable initiatives and strategies for a successful online education.

Online publication date: Sat, 16-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email