Keeping internet marketing up and running: potential disasters and how to plan for them
by Katherine T. Smith, P. Paul Lin
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 4, No. 1, 2011

Abstract: E-commerce is critical to a company's overall marketing efforts. This article presents examples of some of the potential disasters that can threaten a company's e-commerce website. In addition the article provides steps in disaster recovery planning (DRP). Whether a disaster is natural or manmade, an effective DRP will help prevent or minimise the effects of disasters on company e-commerce operations. A well-designed DRP can help companies avoid costly interruptions to business.

Online publication date: Tue, 21-Oct-2014

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