Reflective visualisation and verbalisation of unconscious preference
by Yoshiharu Maeno, Yukio Ohsawa
International Journal of Advanced Intelligence Paradigms (IJAIP), Vol. 2, No. 2/3, 2010

Abstract: A method is presented that helps persons become aware of their unconscious preferences, and convey them to others in the form of verbal explanation. The method combines the concepts of reflection, visualisation, and verbalisation. The method was tested in an experiment where the unconscious preferences of the subjects for artworks were investigated. We learned two lessons. The persons become aware of their unconscious preferences by verbalising weak preferences as compared with strong preferences through discussion over preference diagrams. They overcome the personal differences and foster the mutual understanding by adjusting the granularity of visualisation.

Online publication date: Mon, 21-Dec-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Advanced Intelligence Paradigms (IJAIP):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email