Applying the Japanese 'thin markets' strategy to industrial new product development
by Donald E. Lifton, Linda R. Lifton
International Journal of Technology Management (IJTM), Vol. 4, No. 2, 1989

Abstract: The 'thin markets' strategy, a marketing approach being perfected by the Japanese, advances product adoption timetables through field experience. The Japanese also lead in developing advanced ceramic material commercial applications ranging from optical to nuclear functions. The practicality of transferring a thin-markets approach to the US ceramic cutting tools industry is explored.

Online publication date: Tue, 26-May-2009

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