An innovative model of a computer-mediated professional community: China software developer net
by D. Assimakopoulos, Jie Yan
International Journal of Technology Management (IJTM), Vol. 43, No. 1/2/3, 2008

Abstract: The emergence of computer-mediated communities rises from people's needs to gather and participate in informal public spaces in everyday life and their primordial wish to look for a sense of 'community'. Internet service providers set up privately owned platforms in the internet and people join in voluntarily for sharing information about the specific topics of their common interest. Using a case study approach, we present in this paper the organisation and business model of China Software Developer Net, one of the most successful virtual professional communities in China, with more than one million members in early 2006. We discuss how the community platform was designed to build up a dynamic communication environment facilitating information sharing and enhancing community cohesion. In particular, we highlight the underlying business model showing how the community service operator makes use of the CSDN virtual community to build up a diversified business portfolio, making this virtual community the core component of its value chain and generating sustainable revenues from multiple sources.

Online publication date: Fri, 11-Jul-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email