Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
by J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 4, No. 1, 2007

Abstract: The modelling of new information technologies usage behaviour is of great interest to managers who need to evaluate the probability of success in the introduction of these technologies. This study empirically tests the capacity of Davis's Technology Acceptance Model (TAM) (Davis, 1989) and Davis et al.'s Motivational Model (MM) (Davis et al., 1992) to help understand the determinants of the intention to use the internet to search for holiday information. The findings show that these theories do explain the intention of internet use by the tourist.

Online publication date: Thu, 09-Aug-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Internet Marketing and Advertising (IJIMA):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com