Innovation, growth and value creation: a study of Indian companies
by Aditya Jhunjhunwala; Tamal Datta Chaudhuri
International Journal of Business Innovation and Research (IJBIR), Vol. 25, No. 3, 2021

Abstract: The paper examines the extent of innovativeness of Indian companies, analyses the impact of innovation on growth of these companies and assesses the relationship between innovation and value creation. The study is based on published data available from annual reports of companies. Three types of innovation are considered namely product innovation, marketing innovation and process innovation. Process innovation is derived from movement in the incremental output capital ratio of companies over two time periods. The study relates innovativeness to age, size and nature of the industry. Among other things, the paper has implications with respect to strategy formulation as it seeks to answer whether innovativeness depends on the nature of the industry, whether innovative companies in India have created value, or are they innovating to merely stay in the business.

Online publication date: Thu, 22-Jul-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email