Owned streaming platforms and television broadcast deals: the case of the World Rally Championship
by Samuel Tickell; Tom Evens
European J. of International Management (EJIM), Vol. 15, No. 2/3, 2021

Abstract: This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC stakeholders and industry stakeholders. Details on how the formation of an owned streaming service came and the effect it has had on the commercialisation of the Championship are explored. Our research seeks to understand the implications on sports entrepreneurship and streaming technology on the broadcast management of niche sport, as the majority of sports management research has been into mega-sports. The findings state that an owned streaming service deepens the relationship with the fans and changes the negotiation power between a sports organisation and a television broadcaster.

Online publication date: Thu, 25-Feb-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the European J. of International Management (EJIM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com