Factors affecting e-commerce diffusion in China in the 21st century
by Yao Weixin
International Journal of Electronic Business (IJEB), Vol. 4, No. 2, 2006

Abstract: With an ambition to become one of the world's economic superpowers, China sees its future closely tied to its information technology (IT) industry, as well as e-commerce deployment. This paper provides an overview of various environmental factors that could facilitate or retard e-commerce diffusion in China from two aspects – national environment and national policy. The paper first examines infrastructures for e-commerce diffusion. These fundamental infrastructures include demographics, economics, IT deployment, consumer readiness, and others. The national policy section investigates various policy perspectives regarding e-commerce diffusion. The paper is intended to serve as a foundation for further research and discussion on e-commerce diffusion in China.

Online publication date: Thu, 11-May-2006

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