Candidate experience in recruitment cycle facilitating employer brand: a case study of Idea Cellular Limited in the Delhi and NCR circle Online publication date: Mon, 17-Dec-2018
by Jaya Gupta; Dhyanendra Mohan
International Journal of Human Resources Development and Management (IJHRDM), Vol. 19, No. 1, 2019
Abstract: The telecom industry in India has been growing at an accelerated pace. Acquiring the right talent and creating a positive brand pull is becoming very important. It is important for HR to focus upon meeting the candidate experience across all stages of recruitment cycle as a catalyst to boost its employer brand. A detailed analysis of the recruitment process was conducted in the course of filling two positions in the finance and accounts department of Idea Cellular Infrastructure Services Limited. It was observed that several minor issues needed to be addressed that could significantly boost the candidate experience. The present case captures key candidate touch points which are crucial to improve the overall experience. The case study seeks insight on some changes that need to be implemented that could help to improve the candidate experience in the endeavour to transform its brand image as the best place to work.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Human Resources Development and Management (IJHRDM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook