The risk in eco-innovation introduction at the enterprises
by Paweł Bartoszczuk
International Journal of Data Analysis Techniques and Strategies (IJDATS), Vol. 10, No. 3, 2018

Abstract: The goal of this paper is to present eco-innovation implementation risk at enterprises. Eco-innovation is a rather modern term and can be a method to solve emerging environmental problems as consequences of economic growth. As for any innovation, eco-innovations have several types and can result therefore in a new or significantly improved product (good or service), process, a new marketing or organisational methods. Eco-innovation should be seen as an integral part of innovation efforts across all the economy sectors. European countries observe many barriers for implementation of eco-innovation, mainly associated with the high investments risk and limited interest.

Online publication date: Wed, 01-Aug-2018

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