Social network analysis in smart tourism driven service distribution channels: evidence from tourism supply chain of Uttarakhand, India
by Sudhanshu Joshi
International Journal of Digital Culture and Electronic Tourism (IJDCET), Vol. 2, No. 4, 2018

Abstract: Present study focused on social network analysis in tourism industry of Uttarakhand, India which primarily investigates the structure, capacities of supply chain actors. The results of the research show the relationship pattern between tour operators and travel agencies and other stakeholders in tourism destination, web connections between tourism companies or stakeholders' relationships for sustainable tourism. Data used in the study are derived from multiple sources (primary and secondary resources). The present research aims to utilise network analysis to study the relationships between entities using case study method. This paper attempts to fill the gap of application of network analysis in tourism services distribution channels.

Online publication date: Fri, 08-Jun-2018

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