Exploring the antecedents of export motivation: the case of the Greek yogurt firms
by Zacharias Papanikolaou; Christos Karelakis; Konstadinos Mattas
International Journal of Globalisation and Small Business (IJGSB), Vol. 10, No. 1, 2018

Abstract: The exports of dairy products in Greece and especially of Greek yogurt during the economic recession establish a key motivating factor for the economic growth and strengthening of Greek firms. The objective of the study is to investigate the factors that motivate Greek yogurt firms to expand their operations to foreign markets. Primary data were gathered through a quantitative survey (structured questionnaire) to 137 yogurt producing firms that also display export activities. Data were analysed via a series of multivariate methods, namely factor analysis, confirmatory factor analysis (CFA) and path analysis. The results indicate that the most important determinants of export motivation for yogurt firms include the consumer's preferences, the exports competitive advantage, the firm's resources, the domestic legislation and the firm experience.

Online publication date: Fri, 18-May-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Globalisation and Small Business (IJGSB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com