Brazilian SMEs' innovation strategies: agro-industry, construction and retail industries
by Gustavo Dambiski Gomes De Carvalho; Eduardo Damião Da Silva; Hélio Gomes De Carvalho; Marcia Beatriz Cavalcante; June Alisson Westarb Cruz
International Journal of Business Innovation and Research (IJBIR), Vol. 14, No. 3, 2017

Abstract: The Brazilian micro and small business support service (SEBRAE) developed the local innovation agents program (LIA) mainly to convey the culture of innovation to small and medium-sized enterprises (SMEs). By means of correlational hierarchical cluster analysis of 412 companies' innovation radar, this research aims to identify the main innovation strategies of SMEs in the agro-industry, construction, and retail industries. Among the main results, it is noteworthy that in all industries the platform dimension, which comprises common components for different products, is one of the most developed dimensions among the main innovation strategies. This result reinforces the incremental nature of innovation among SMEs. Moreover, the innovation strategies adopted by SMEs have involved dimensions other than just product development, such as organisational, brand, clients, distribution channels, and supply chain, among others.

Online publication date: Fri, 06-Oct-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email