Research on the influence of online consumer evaluations of solid wood furniture for product sales volume on Taobao
by Ying Li; Yue Zhao; Hesi Pan; Zongli Zhang
International Journal of Services Operations and Informatics (IJSOI), Vol. 8, No. 3, 2017

Abstract: Online consumer evaluation has been considered as an important medium for consumers to obtain product information and assisting in making purchasing decisions about related products. By collecting and analysing sales information of solid wood furniture and online consumer evaluations on Taobao, it can be found that the number of evaluations, the average word of evaluations and emotional tendency have significant influence on sales volume. The three influencing factors are chosen to make logistic regression analysis with the sales volume. It can be concluded that the high sales relates positively to the number of evaluations and the average word of evaluations, the average word of evaluations has a greater impact on sales. Finally, key recommendations were highlighted to help promote sales volume growth in e-commerce platforms and to build a favourable online shopping environment. This paper takes furniture as the research object, which is more targeted and of practical significance.

Online publication date: Tue, 10-Jan-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Operations and Informatics (IJSOI):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com