Quality Insights: Systems-based product quality assessment for customer preferences
by Adedeji B. Badiru; John J. Elshaw; Ibrahim Ade Badiru
International Journal of Quality Engineering and Technology (IJQET), Vol. 5, No. 3/4, 2015

Abstract: Customer preference is a key element of determining the characteristics of a product. Manufacturers who strive to satisfy customer needs must adequately assess the preferences of the customers. In the distant past, manufacturers might not have paid sufficient attention to customer preferences. They, rather, supplied the market with what their manufacturing capabilities could provide. The market is far more astute and discriminating in the modern era of global competition. Manufacturers must, thus, respond accordingly. This paper presents an analytical approach to assessing customer preferences. A case study from the US automotive industry is presented in the paper as a good benchmark or template for pursuing customer preference assessment using a quantification methodology. Such a quantification approach is useful for an analytical assessment of customer needs, wants, and desires in the marketplace.

Online publication date: Mon, 04-Apr-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Quality Engineering and Technology (IJQET):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com