The roles of large-scale sporting event volunteer motivations in predicting behavioural intention within the theory of planned behaviour
by Hyejin Bang; Cindy S. Lee
International Journal of Hospitality and Event Management (IJHEM), Vol. 1, No. 2, 2014

Abstract: The purpose of this study was: 1) to investigate the influences of the three components of theory of planned behaviour (TPB; Ajzen, 1985) on intention to return to volunteer for future large-scale sporting events; 2) to examine the mediating roles of the three TPB components in the relationships between volunteer motivations and intention to return for volunteering. One hundred seven volunteers for NCAA Men's Basketball Tournament completed a paper-based survey questionnaire. Results of multiple regression analyses revealed that subjective norm and perceived behavioural control of TPB were significantly effective in predicting volunteers' intention to return. Subjective norm fully mediated the relationships between motivations (i.e., personal growth and career orientation) and intention. The influences of motivations such as expression of value, community involvement, love of sport, and interpersonal contacts on intention are partially mediated by subjective norm.

Online publication date: Sat, 24-Jan-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Hospitality and Event Management (IJHEM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com