Determinants of user adoption of e-government services: the case of Greek Local Government
by Anastasia Voutinioti
International Journal of Technology Marketing (IJTMKT), Vol. 9, No. 3, 2014

Abstract: The aim of this paper is to develop and validate an e-government adoption model for predicting and explaining citizens' adoption behaviour, regarding the use of government to citizen (G2C) e-services and to identify the salient factors related to citizens' low adoption of e-services. The paper adopts a quantitative perspective and derives a conceptual research model that encompasses various dimensions of e-government that relate to citizen adoption behaviour within the framework of theory of planned behaviour (TPB). Both the model and the instrument used have been validated using structural equation modelling (SEM). The findings identify the major constructs, such as attitude, perceived behavioural control and subjective norms. Also, additional factors related to trust, social influence and IT penetration. The findings presented in this study provide useful insights for researchers and policy makers when designing and implementing e-government systems, enabling them to plan and design services more effectively.

Online publication date: Wed, 23-Jul-2014

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