Resource evaluation: a novel application of opinion mining for competitive intelligence Online publication date: Fri, 25-Jul-2014
by Mohammad Reza Gholamian; Samaneh Mazidi Sharaf Abadi
International Journal of Business Information Systems (IJBIS), Vol. 16, No. 3, 2014
Abstract: Competitive intelligence (CI) is known as identification of potential risk and opportunities by collecting and analysing information about the environment and competitors to help managers in making strategic decisions for an enterprise or company right on time. Information sources are always one of the difficulties to gain CI goals. With rapid development of internet and its usages in many areas, the web has become an excellent source for gathering information and also customer opinions. Recent opinion mining methods and application has only focused on product features and sentiment polarity detection. In this paper, we proposed a new method to extract opinion patterns from customer reviews and its application to evaluate resources or internal factors in an enterprise. Result, with a reasonable precision and recall, show that this method can be used for resource evaluation. Furthermore, this study opens a new way to competitive positioning and strategy development for any enterprise.
Online publication date: Fri, 25-Jul-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org