The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers Online publication date: Fri, 06-Feb-2015
by Raed S. Algharabat; Tamather Shatnawi
International Journal of Electronic Business (IJEB), Vol. 11, No. 3, 2014
Abstract: This study aims to explore the effects of perceived usefulness, perceived social presence and perceived enjoyment on three-dimensional product quality (3D-Q), which in turn impacts perceived risk and purchase intention. Particularly, this paper is implementing the 3D technology in the apparel industry. To test our model, we used My Virtual ModelTM technology that presents an apparel online retailer. Participants were able to mix-and-match their clothing using this site. Moreover, participants have the ability to zoom in or out on the virtual model to see how the clothing fit on their bodies. Our results indicate strong support for the research model. We found that perceived usefulness, perceived social presence and perceived enjoyment have positive impact on 3D quality, which in return impacts perceived risk and purchase intention.
Online publication date: Fri, 06-Feb-2015
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org