Innovation co-creation for effective sustainable tourism development management in Egypt Online publication date: Mon, 30-Jun-2014
by Mohammed I. Eraqi
International Journal of Sustainable Strategic Management (IJSSM), Vol. 4, No. 2, 2013
Abstract: Innovation co-creation in tourism management leads to effective sustainable tourism development. The purpose of this research paper is to explain the degree to which innovation is existent in the Egyptian sustainable tourism business development policies. It introduces some suggestions to improve the sustainability standards in the Egyptian tourism development programmes in an innovation co-creative manner for the benefits of current and upcoming local residents of tourist destinations. The research population is tourism managers from tourism companies' category A in Cairo and Giza governorates only and the other categories of companies such as B and C were not considered. Data of the study were collected through questionnaire forms that were distributed among tourism managers and experts. Statistical approaches such as statistical means, t-test, regression analysis and analysis of variance (ANOVA) were used to validate and test the research outcomes. The research outcomes explain that the effective sustainable tourism management level in Egypt is low and tourism business sector companies in Egypt do not have sufficient policies to be more oriented by the main factors that control the implementation of innovation co-creation strategy or policy for the purpose of sustainable tourism development.
Online publication date: Mon, 30-Jun-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Strategic Management (IJSSM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com