User integration in social media: an empirical analysis
by Bernd W. Wirtz; Philipp T. Nitzsche; Sebastian Ullrich
International Journal of Electronic Business (IJEB), Vol. 11, No. 1, 2014

Abstract: The integration of user into the value generation or innovation process has been established as a success factor in many industries. The internet and especially the recent developments with regard to social media have opened new possibilities for companies and users alike, owing to more direct and user induced participation. This paper introduces a user integration concept for social media and identifies relevant factors associated to social media that finally support an integration of the user.

Online publication date: Fri, 06-Feb-2015

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