A roadmap for microenterprise growth through Information Technology Online publication date: Tue, 26-Feb-2013
by Mehruz Kamal
International Journal of Management Practice (IJMP), Vol. 6, No. 1, 2013
Abstract: Information Technology (IT) opens new opportunities for microenterprises to improve their businesses. However, challenges to using IT impede these businesses from growing into drivers for socio-economic development. This paper investigates the adoption of IT in two microenterprises in an underserved community of Omaha, Nebraska. Following a case study approach using action research methodology, this research provides insight into the key challenges and opportunities facing micro-enterprises in their use of IT to create value for their businesses. This study outlines an innovative process with an emphasis on relationship-building, customised training, context sensitivity, and solutions that target strongly-perceived needs of the businesses studied to help facilitate technology adoption. The paper's contribution is in the methodology for facilitating the adoption of IT in micro-enterprises and also discusses effects on socio-economic development resulting from the adoption of technology. The paper concludes with guidelines for practitioners in assisting microenterprises with technology.
Online publication date: Tue, 26-Feb-2013
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