Key factors in the internationalisation process of SMEs exporting business software as a service Online publication date: Mon, 11-Feb-2013
by Thomas Reuwer; Slinger Jansen; Sjaak Brinkkemper
International Journal of Business Information Systems (IJBIS), Vol. 12, No. 2, 2013
Abstract: Little is known about how SMEs export business software as a service. This article describes six case studies in which prevailing factors regarded as essential for the internationalisation process of software as a service are identified: generic software, a domestic market base, technical internationalisation and localisation, entrepreneurial management, personal customer contact, and usage of specific market selection criteria such as high IT penetration and maturity levels and psychical proximity. These factors and their interplay do not fit in the established theoretical models of internationalisation in the literature. A redefinition and refinement of internationalisation theories specific to software as a service are needed.
Online publication date: Mon, 11-Feb-2013
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