A typology of net-enabled organisational capabilities for digital competitive advantage: the case study of travel and hospitality industry in China Online publication date: Mon, 31-Mar-2014
by Zhen Zhu; Jing Zhao; Xin Jin
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 12, No. 1, 2013
Abstract: Electronic business (e-business) is evolving from its technological tool towards a strategic role, and supporting new business strategies. Prior studies explained e-business value creation from net-enabled organisational capability (NEOC) perspective, and delivered many insights at firm level with individual-level analysis. In this paper, we posit that digital competitive advantage will be dependent upon the deployment of multiple types of NEOCs and their appropriate portfolio. Further, we use Wade and Hulland's (2004) capabilities taxonomies and multiple case-based data in the Chinese travel and hospitality industry to understand the effect of multiple types of NEOCs on competitive advantage. Research finds a series of key NEOCs in four cases firms for understanding why these travel and hospitality firms can achieve successful e-business operations. Our research suggests that firms need to maintain capability portfolios of outside-in capabilities, spanning capabilities, and inside-out capabilities for gaining a specific business purpose instead of only focusing on certain IT capability.
Online publication date: Mon, 31-Mar-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Networking and Virtual Organisations (IJNVO):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com