Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups Online publication date: Thu, 14-Aug-2014
by Florian U. Siems; Sascha Kraus; Patrick Pollok
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 16, No. 4, 2012
Abstract: Pricing is a classical marketing instrument. While it affects companies of all sizes and categories, scientific research often sees pricing as focused on large enterprises, particularly the consumer products industry. In the limited amount of articles on SMEs and/or start-ups, new developments in pricing and/or marketing often receive no attention. The following paper aims to address this: using the most current findings from marketing research, its goal is to show which characteristics result for pricing in SMEs and start-ups, and which implications for management can be derived from them.
Online publication date: Thu, 14-Aug-2014
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com