Organic wine between health and competitiveness Online publication date: Fri, 15-Jun-2012
by Rosa Misso; Giovanna Catullo
International Journal of Sustainable Society (IJSSOC), Vol. 4, No. 3, 2012
Abstract: Do factors, from the consumption side, blocking or promoting the development and diffusion of organic wine exist? What kind of relationship exists between the attention that consumers assign to the theme of environmental sustainability, their worries for matters of health and the spreading of organic wine? These questions led us to investigate the purchasing behaviour of organic products, especially organic wine, in order to understand the existence of consumption factors which do not stimulate on offer. The research proposes a survey of 200 Italian consumers in order to understand attitudes towards organic wine, through the implementation of a cluster analysis. The findings of this study would offer indications that may contribute to better strategic and tactical wine production and marketing decisions and government bodies interested in designing economic, social and environmental sustainable development programmes.
Online publication date: Fri, 15-Jun-2012
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Society (IJSSOC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email email@example.com