Cloud-enabled business transformation: a proposed framework
by David Chien-Liang Kuo; Yen-Kuan Wu; Yu-Te Chen; Norr Yi-Ling Wei
International Journal of Technology Marketing (IJTMKT), Vol. 7, No. 2, 2012

Abstract: The emergence of various cloud computing (CC) applications and business models spotlights the concept of 'everything as a service (aaS)' and the role of CC on business. From the very nature, CC is believed to drive IT-enabled services and business paradigm shift, owing to its key features. However, current practice and studies put their focus mainly on evolutionary business changes; less is on revolutionary ones. To bridge the gap, this study emphasises on whether and how CC serves as a transformation enabler. A conceptual framework is proposed based on literature and interviews. Four types of cloud-enabled business transformation are identified based on two dimensions namely 'newness of product/service offering' and 'reliance of current value/supply chain'. The corresponding driving forces, goals, concerns and impacts are also explored. The framework is believed helpful in understanding the potential impacts and patterns of CC on fundamental change of future industries.

Online publication date: Tue, 15-May-2012

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