Commenting for new ideas: insights from an open innovation platform
by Sabrina Adamczyk; Angelika C. Bullinger; Kathrin M. Moeslein
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 7, No. 3, 2011

Abstract: As users increasingly demand sustainable products and services, companies react to this claim by establishing open innovation platforms. These platforms allow users to submit ideas and use community functionalities to mutually comment and evaluate their activities. Both submissions and comments by idea owners, community managers and peers hold considerable knowledge. This paper examines the content of comments provided on an open innovation platform for energy efficient solutions. Results show how idea owners, community managers and peers use comments in distinct ways. Descriptive statistics reveal that ideas, which receive most comments by each group, are judged highest in innovativeness by experts.

Online publication date: Fri, 30-Dec-2011

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