Corporate social responsibility: are firms in Nigeria actually giving back or giving away?
by Olaolu J. Oluwafemi; Emmanuel Olateju Oyatoye
International Journal of Business Excellence (IJBEX), Vol. 5, No. 1/2, 2012

Abstract: Firms that are less rational in their socially responsible actions might just be giving away rather than actually given back because they are unable to prioritise their socially responsible efforts. The extent to which firms in Nigeria apply rational decision techniques for prioritising their socially responsible actions is unknown. Therefore, this study analysed three primary stakeholder groups to which firms concentrate their social responsibility efforts using analytic hierarchical process (AHP). Cross-sectional design, quota, simple random, and convenient sampling techniques were employed to obtain responses from 225 corporate affairs officers in various quoted companies. Responses were placed on a 3

Online publication date: Thu, 29-Dec-2011

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