Exploring attitude of Indian customers towards internet banking
by Arpita Khare; Shveta Singh
International Journal of Business Competition and Growth (IJBCG), Vol. 2, No. 1, 2012

Abstract: Internet banking is considered a latest technological fad, which is supposed to transform the traditional banking services. This research is focused towards understanding the suitability of internet banking as a delivery channel and consequently its acceptability in the minds of Indian customers. The customers' concerns visible were related to difficulty in using internet, navigating the bank website and fears associated with committing mistakes that might result in financial loss and inconvenience.

Online publication date: Sat, 15-Nov-2014

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