The role of a religious tourism strategy for the West and North West of Ireland in furthering the development of tourism in the region Online publication date: Sun, 26-Jun-2011
by Frances McGettigan, Corina Griffin, Fiona Candon
International Journal of Business and Globalisation (IJBG), Vol. 7, No. 1, 2011
Abstract: Religious tourism remains hugely under-developed despite the existence of three world-renowned religious sites (Knock Shrine, Croagh Patrick, and Lough Derg Penitential Site) in the West and Northwest region of Ireland. In 2008, Failte Ireland commissioned the development of an integrated strategy for positioning this region as a world renowned destination for spiritual tourism. The development of a pilot project with a range of businesses and organisations from the region complemented this work. This paper aims to explain how a bottom-up and inter-regional approach was adopted to drive the process to develop a religious spiritual tourism strategy for the region. Details of the strategy are outlined in the paper and in particular, an examination of the successful implementation process.
Online publication date: Sun, 26-Jun-2011
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org